Most recently, John created and ran Guarino Haskins Market Access, Omnicom’s premier full-service market access agency. His vision and leadership enabled GHMA to deliver on strategy, communications deliverables, research and analytics, payer public relations, digital modeling, and digital communications platforms. Prior to GHMA, John was Managing Director, Managed Markets, at inVentiv Health, where he oversaw the growth of a small division within Palio into an enterprise-level agency with an unrivaled ability to win and service payer business. He was eventually transferred into corporate and made responsible for all market access for the
John spent 20 years at Amgen. As the Director of Payer Segment Marketing at Amgen, John was responsible for overseeing his team’s implementation of all marketing to corporate payer customers, including commercial payers, Medicaid, Medicare, specialty retail, PBM, and IDN/Institutional customers. He worked with a global team to create corporate strategy for all Amgen brands. Together, John and his team managed the development and execution of all marketing messages to corporate customers.
Additionally, John led the execution of marketing strategy and the development of national POA, as well as national-, regional-, and account-level business plans and profiles. Not only was John one of Amgen’s first seven National Account Managers calling on payers, but he also was Segment Director, Launch Manager, and ran the distribution business in the trade group. John has worked with Amgen, Genentech, Celgene, Boehringer-Ingelheim, Biogen-Idec, Nextwave, Daiichi-Sankyo, Pfizer, Eisai, Collegium, Vertex, Intarcia, AstraZeneca, BMS, Amylin, Endo, Merck, AAA, Teva, Sanofi, and Regeneron. John is an industry-recognized leader in the area of managed markets and is passionate about his work. He is an Adjunct Professor of Clinical Pharmacy at the University of Southern California, Graduate School of Pharmacy. For his leadership in market access, John was named by PharmaVOICE as one of the 100 most inspiring leaders in the healthcare industry in 2013. He also earned the PM360 2016 Industry Elite award.