OMNI-ACCESSS PUBLICATION AND MEDIA STRATEGY

Delivering messages that matter to market access customers

Publication and media planning involves strategy, negotiation, and placement. Peregrine Market Access knows that the stakes are high, especially when trying to influence coverage decisions for millions of members.

Our “Omni-Access” approach focuses on media strategies that are always grounded in a strong “why” that ties back to the client’s strategic imperatives and business objectives and are proven to improve access.

Omni-Access differentiators


• Advanced customer segmentation and analytics: Our data analysts and health economists take hypertargeting to a new level to meet customers where they are

• Messages rooted in value proposition: Our expertise in market access strategy and message development is second to none, making for high-value content

• Strategic use of FDAMA 114: Our messages leverage the Food and Drug Administration Modernization Act of 1997 (FDAMA) and Section 3037 of the 21st Century Cures Act to effectively demonstrate cost impact in a compliant manner

• Who’s who of payer advisers: Our network of key formulary decision-makers provides deep messaging insights and collaborative opportunities that validate and elevate our tactics

• Value Chain stakeholder pull through: We tap into our Value Chain PR pillar to target messaging to those who influence payers

Omni-Access capabilities help drive favorable formulary decisions


Value messages can only drive favorable formulary decisions if they are effectively communicated. Yet, payers have limited time to meet and are bombarded with countless value presentations.

Peregrine’s Omni-Access efforts supplement our client account managers’ outreach to payers. Our capabilities range from audits and media placement to full-service strategy and campaign management and can be customized based on a client’s needs.

• Digital ecosystem auditing

• Audience segmentation

• Omnichannel media strategy and planning

• Creative services

• Digital analytics and reporting

• Market research and insights

• Media placement

• Publication services

• Event services

• Value chain public relations

• Video and podcast production

Omnichannel execution via the most relevant channels


Peregrine Market Access’ media mapping services provide strategic direction for identifying where to distribute your value messaging—in print, digital, and social media formats. This ensures publications, whitepapers, digital ads, and other value communications reach their targeted audiences in an integrated way. It amplifies your message and optimizes your media investment.

Knowing how to make the most of paid, earned, shared, and owned media opportunities is critical to success. That’s where Peregrine can help.

Making your case through published data


Peregrine Market Access offers a payer publication planning department staffed by seasoned medical writers and editors. Peregrine’s team has extensive experience distilling medical literature and shaping data to communicate scientific information that supports the marketing of pharmaceutical and biotechnology products.

Our team will partner with you to ensure your data are disseminated through peer-reviewed publications, conference abstracts, poster presentations, and manuscripts.

Peregrine payer publication planning can assist with strategically disseminating your data for maximum effectiveness. We provide:

• Publication planning, execution, and management

• Advocacy development

• Scientific evidence–based content development

• Best practices in professional medical writing

• Competitive monitoring

Put Omni-Access to work for your brand


Since Peregrine Market Access has managed markets expertise and comprehensive services in-house, we’re the ideal partner for media buying.

Let the Peregrine Market Access team amplify your value story with our Omni-Access approach.