MARKET INSIGHTS
Our market research and analytics services
Peregrine Market Access provides comprehensive payer market research and analytics services, including:
- Market segmentation
- Message testing (qualitative and quantitative)
- Advisory boards (payer and multi-segment value chain stakeholders)
- 1 on 1 in-depth interviews (IDIs)
- Mock formulary committees
- Landscape assessments (competitive threats and opportunities)
No matter what the assignment, we lead with data and translate insights into clear solutions for your business challenges.
Data-driven insights that solve business challenges
At Peregrine Market Access, we know success depends on doing the right thinking up front. In an environment where we are driving conversations about healthcare value and communication tactics, insight informs us on:
- What to say
- How to say it
- To whom we should say it
- When and where to say it
We begin every project by gaining an accurate and deep understanding of the situation and grounding ourselves in a strong “why” that will drive market access forward.
Data-centered segmentation that goes deeper
Deep analytics help us understand data through artificial intelligence and score-based ranking algorithms. Our data are derived from trusted industry sources and can overlay any of our clients’ internal proprietary data.
After we define what the key issues are for a brand, we segment the data with the end goal of identifying an effective business solution. We go beyond typical segmentation data to quantify coverage policy, class, utilization management, and account characteristics, among other variables.
Real-world insights: We never guess. We just ask.
Another aspect of our work is aligning data with real-world marketplace insights.
Peregrine Market Access has a proprietary network of advisors composed of the most influential payers and institutional decision-makers in the country. We leverage our trusted relationships with customer contacts and advisors to gain insights that make our recommendations smart and strategic.
By asking the right questions, we get into the heads of payers and decision-makers to understand the “why” behind payer behaviors. We can uncover insights that give well-informed direction to your brand access strategy.
Connect to find opportunities and remove barriers for your brand
Learn how our insights specialists can help solve your toughest business challenges.