Why value chain PR is important
Peregrine’s value public relations offering can help clients engage key stakeholders that hold influence over formulary decision-makers (eg, advocacy groups, patients, healthcare providers, policymakers, and employers) by:
- Educating on the key messages of a treatment’s value story
- Ensuring all stakeholders have a voice in access decision-making
- Influencing stakeholders to align with and/or take action in support of a manufacturer’s position on pricing and value
We complement our clients’ work
Peregrine’s PR professionals work hand in hand with a client’s internal teams (market access, corporate communications, advocacy, government affairs, etc) to identify new or existing communications strategies and tactics that supplement their efforts and cohesively pull the value story through. Value public relations can support market shaping, unbranded promotions, and brand planning efforts. Among the most impactful value chain PR initiatives are:
- Corporate pricing principles: Defining and communicating corporate-level, above-brand, non-negotiable philosophy on pricing, value, and patient access
- Brand value story content: Communicating value messages and supporting data via whitepapers, KOL videos, infographics, emails, social media posts, newsletter articles, webinars, podcasts, among other vehicles
- Value chain PR campaigns: Developing messaging, a supporting creative concept (as needed), and an omnichannel media plan focused on a brand’s value story
- Value chain stakeholder workshops: Working groups with key stakeholders that can be used to conduct market research, build positive relationships, and align perceptions of value
The Peregrine team can help segment stakeholder audiences, craft value-specific messaging, and develop an omnichannel distribution plan.
Don’t assume that your most important stakeholders understand your brand’s value story. Instead, let Peregrine Market Access create engaging PR communications for external audiences so they can align on your perception of value and, as needed, advocate for your brand.