VALUE CHAIN
PUBLIC RELATIONS

At its core, public relations (PR) is about influencing, engaging, and building a relationship with key stakeholders in order to shape and frame the public perception of an organization or brand.

When it comes to market access, value chain public relations can help put value at the center of the conversation and frame key stakeholders’ perceptions of a treatment’s value.

We refine the brand value proposition and create engaging communications for external audiences who can mobilize advocacy for your brand and influence formulary decision-makers to change payer behavior.