CUSTOMER SEGMENTATION & TARGETING

We understand that we need to evaluate the customers and stakeholders who are critical to achieving successful access and engagement for your brand. We take a holistic approach that moves beyond payers and considers all the relevant stakeholders. In addition, we identify the key organizations within a market segment that can help accomplish your goals. 

We identify the most relevant customers and stakeholders within the following segments:

• Policy influencers – CMS
• Payers – commercial/government
• IDNs/hospitals systems/ACO
• Group purchasing organizations
• Distribution partners
• Congresses/industry organizations
• International payer/policy organizations
• HCP organizations
• Physician/pharmacy/nursing staff and patient groups

At Peregrine, we identify not only the most important segments, but also which organizations/individuals within a segment should be targeted. We assess the degree of stakeholder influence and steer your brand’s messaging efforts towards the targets with the highest impact.

Our Process:

• Review access data (HIRC, AIS, Wolters-Kluwers, MMIT, CMS.gov, DDD, etc.)
• Gather your organization’s internal intel (advisor input, conference findings, existing syndicated reports, internal stakeholder input)
• Coordinate with data vendors (economic reports, thought-leader surveys, competitive intelligence)
• Analyze Peregrine’s data base, internal staff experience and our network of industry, customer partners, and payer advisors
• Collate and analyze data

Deliverables:

• In-depth insight report that arms your organization with the high-impact customer segments as well as specific, high-priority customers/stakeholders
• Reference binder with sources to support our findings
• On-site planning workshop outlining findings as well as ongoing interpretive support of our findings