MARKET RESEARCH AND ANALYSIS
By asking the right questions, we get into the heads of payers and decision-makers to understand “the why” behind payer behaviors. We can uncover insights that give well-informed direction to your brand access strategy.
Our full-service payer market research analytics include:
- Qualitative message testing
- Quantitative message testing
- Payer advisory board
- Supply channel multi-segment advisory board
- Interactive asset development
- Internal stakeholder feedback
- Mock formulary committee
- Competitive threat assessment
- Landscape assessment
- Message recall study
- Message refining
- Mock payer dialogue
- Objection handling
- On-demand payer advisory panel
- Patient journey mapping
- Attitude & belief discovery
- PR crisis response Preparation
- Pre-design concept validation
- Pricing elasticity assessment
- Web design heuristics
- Support program optimization