Landscape Assessment 2018-07-31T17:06:23+00:00
LANDSCAPE ASSESMENT

Proper situation analysis and landscape assessment constitute the first steps toward understanding unmet needs in the disease space and the strengths and weaknesses of the existing treatment options in a therapeutic class. This in turn allows the Peregrine team to deliver a differentiated and impactful brand story. We sort through a plethora of available data and information, identifying what is unique about the market space and where current therapies fall short or the market offers an opportunity. At the end of the process, we address particular needs by honing in on the most impactful thing about your brand.


We Assess:

  • The value proposition for all your existing and future competitors
  • How the competitive manufactures compare with your company
  • How the competitive products compare in terms of cost and the clinical benefits provided
  • Market/business drivers, which might include overall use by brand and influence of market events, use by provider type/specialty, healthcare utilization cost by payer type, and share by distribution/fulfillment channel
  • Unmet clinical needs in the therapeutic category
  • Payer perceptions and adoption trends
  • Access and reimbursement services and customer needs (patients and practices)


Our Process:

  • Review public data (landmark publications, clinical trials, guidelines, literature review)
  • Gather organizational internal intel (adviser input, conference findings, existing syndicated reports, internal stakeholder input)
  • Coordinate with data vendors (economic reports, thought-leader surveys, competitive intelligence) data

Deliverables:

  • On-site workshop findings as well as ongoing interpretive support
  • Insight report that arms your team with the competitive information needed to establish a clearly differentiated position in the market for your offerings and products so that payers and other market access customers understand the clinical and cost benefits of your brand
  • Collated and annotated proof source set to support our findings

“If one does not know to which port one is sailing, no wind is favorable.” – Seneca